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Med spas & aesthetics · Toronto & GTA

Be the recommendation.

When patients ask AI where to go, does your clinic come up?

I check how your clinic appears on Google and ChatGPT, and what I'd change first.

See if my clinic gets named

Free. Checked by hand. No call required.

01Sample checkLip filler · Yorkville

See what a patient could see.

Think of it as a concierge in their pocket. A patient asks where to go, and the answer names a few clinics. Here is one real answer, and how I'd read it.

Illustrative example Built from a real check I ran on Oct 17, 2026. Clinic names replaced with letters.

What the patient asked

1The question From the real check

best lip filler near Yorkville Toronto

Asked in ChatGPT on Oct 17, 2026

What I'd tell the clinic

2What I found From the real check

The same clinic appeared under different names across two answers.

3What I'd check first Illustrative

Whether the clinic's Google listing, website and booking page use the same name.

A mismatch is worth looking into. It isn't a proven cause, and fixing it can't guarantee a recommendation.

The question and what I found come from the real check. What I'd check first shows the kind of advice you'd get; it was not sent to any clinic. Your check covers your clinic, your treatments and your area.

See the answer and supporting evidence

The answer, excerpt. From the real check. Headed "My top 5 lip filler clinics in Yorkville", it named, in order: Clinic F ("Best for natural lips", source: its own website), then Clinic G, Clinic H, Clinic E and Clinic I (source for each: google.com).

How I tested. ChatGPT, a new chat, not signed in, about 6:11 PM ET on Oct 17, 2026. I asked the same question in a second new chat a couple of minutes earlier.

What I noticed.

Clinic G was named in both chats, at the same address, under a different name each time.
Both times, the source shown for Clinic G was google.com, not the clinic's own website.
Four of the five clinics in this answer were sourced to google.com. Only Clinic F's pointed to its own website.
Between the two chats the list changed: one clinic dropped out and two came in.

These are observations from one dated check. Answers change, which is why I ask more than once.

The first step

Get your free clinic visibility check.

One page in your inbox within two business days:

Whether your clinic appears in the answers I test.
How it is described.
The first thing I'd change.

What I check
Google · ChatGPT · Perplexity
Questions a patient might ask about your treatments in your area.

The check is free. If you want help making changes, we agree the work and a fixed fee first.

What happens next

You send your clinic name, a link and your email.
I check by hand. Nothing for your front desk to do.
Within two business days, I email you one page.
If you want help with the changes, we talk about it then. If not, the page is yours to keep.

The journey

Three stages I help improve.

Named.

Does your clinic appear when someone asks about the treatments you offer in your area?

What I look at: your Google listing, reviews, directories, and whether your name, address and phone match everywhere.
Chosen.

Does the information help someone understand what you offer and whether your clinic fits their needs?

What I look at: how you're described, your treatment pages, and whether the details are current and consistent.
Booked.

Is the next step clear and easy to complete on a phone?

What I look at: one obvious way to book, and how it works on a phone.

The free check is the first step. Request yours

02Testing evidenceOct 17, 2026

Your clinic can appear in one answer and be missing from another.

On Oct 17, 2026, I asked Google and ChatGPT the same question: best lip filler near Yorkville Toronto.

5: clinics named by Google's AI answer
5: clinics named by ChatGPT
1: clinic in both

One check, not a study. I asked both tools more than once and the lists changed. Real names replaced with letters. This shows what one question returned on one day, not a ranking.

See the comparison

Google: I loaded the question four times between 2:16 and 2:18 PM ET. The AI answer appeared twice. The list here is from 2:16 PM; the other version named four of the same clinics in a different order. It linked to a booking site and to two of the clinics' own websites.

ChatGPT: two new chats, about 6:10 PM ET, not signed in. The list here is from the second. The first named Clinic F, Clinic G and Clinic I, plus one clinic that isn't in either list here. For four of the five clinics in the second answer, the source shown was google.com.

In this check the two tools pointed to different sources, which may be one reason their answers differed.

Google's AI answer

Clinic A
Clinic B
Clinic C
Clinic D
Clinic Ein both

ChatGPT

Clinic F
Clinic G
Clinic H
Clinic Ein both
Clinic I

9 clinics named. 1 in both.

The broader picture

46 in 100

Canadian internet users used a generative AI tool in the past year.

All surveyed Canadian internet users, 18+ · CIRA, 2026

52 in 100

generative AI users used AI as a search engine in the past year.

Only those who use generative AI · CIRA, 2026

These numbers show how widely AI is used. They don't show how often patients ask about clinics. A check shows what comes up for yours.

Who does the work

You deal with me directly.

This started with a haircut. My phone sent me to dead ends. Driving home, I passed exactly the barber I'd wanted. What failed was everything in between. That's what I fix.

What I do

I check how your clinic appears in the answers I test, and in the sources behind them.
I find gaps, inaccuracies or conflicting information, and explain what matters.
You or your web person can make the changes.
Or I can make agreed changes for you, for a fixed fee we agree first.

How the fixes work

I work on the site and listings you already have. We agree exactly what changes first, then I make them and check what changed.

Nobody can guarantee a mention or a ranking, and I won't promise one. There's no retainer.

Everything I suggest is written with your College's advertising rules in mind. No testimonials, no comparisons with other clinics, no before-and-after shortcuts.

See if my clinic gets named

Tom North. Serving Toronto and the GTA.
Ivey Certificate in AI Leadership, 2026 · Verify on Credly (opens in a new tab)

Questions clinic owners ask me.

Anything else? Just ask.

tom@namedandbooked.ca

What do you test?

Google, including its AI answer when one appears and the map results, plus ChatGPT and Perplexity. I ask the questions a patient might ask about your main treatments near you, in new sessions, not signed in. Then I look at what those answers point to: your website, your Google listing, reviews, directories and your booking page.

Will the answers be the same every time?

No. The same question can get a different answer a minute later, or on another day. I ask more than once, date every finding and tell you when the answers changed. One answer is a snapshot, not a ranking.

Can I check this myself?

Yes. Ask ChatGPT "Who does [your main treatment] near [your neighbourhood]?" Ask again in a new chat and the answer can change, which is why I check by hand across the questions that matter to you.

What do you need from me for the free check?

Your clinic name, your website, Instagram or booking link, and your email. Your name, treatments and neighbourhoods help but are optional. No call, no passwords, and nothing for your front desk to do.

Is this different from SEO?

Partly. It's built on the same basics: an accurate Google listing, steady reviews, consistent information and a clear website. What changed is the shortlist. In the AI answers I've checked, a few clinics are named, sometimes one.

Can you make the changes for me?

Yes, if you'd like, on the site you already have. You or your web person can also make them from the page I send. If I do them, we agree exactly what changes first, then I make them and check what changed.

Can you guarantee my clinic gets named?

No. Nobody can guarantee a mention, a ranking or a booking, and I won't promise one. There's no retainer either.

What does it cost?

The check is free. If you want help making changes, we agree the work and a fixed fee first.

Help the right patients find you.

See if my clinic gets named

Free. Checked by hand. No call required.

Sources

1CIRA, Canadian Internet Trends 2026 2,000 respondents
2CIRA, Canadian Internet Trends 2025 2,000 respondents
3CIRA, Canada's Internet Factbook 2024 2,000 respondents

Each CIRA survey asked 2,000 Canadian internet users (adults 18+, as stated in the 2024 and 2026 reports). 46 in 100 (2026): all respondents who used a generative AI tool or platform in the past year. 52 in 100 (2026): generative AI users only, who used AI as a search engine in the past year. The earlier reports gave 16 in 100 (2024) and 33 in 100 (2025) for generative AI use. Each year is a separate survey, so these are shown for scale, not as a trend. None of these figures measure how often people ask about clinics.